Functional Nutrition Group Expands into Asia with a New Office in Taipei, Taiwan
Leveraging Advanced Technology and Customization for Strategic Market Entry
Taipei, Taiwan, March 11, 2024 – Functional Nutrition Group, a leader in the nutraceuticals market, is proud to announce its expansion into the Asia Pacific region with a new, fully dedicated office and local team based in Taipei, Taiwan. This strategic move comes on the heels of the successful launch of its B2C platform, Supplement Hub Asia, which went live on March 1, 2024. This expansion is not just a geographic leap but a strategic deployment of advanced e-commerce technology, marking a significant milestone in the company’s long-term vision for the Asia Pacific region.
Taipei, Taiwan | Functional Nutrition Group
The launch of Supplement Hub Asia is the culmination of extensive preparation to enter the Asian market with a bang. Recognizing the unique challenges and opportunities in the region, the company has strategically chosen to begin its journey with a B2C platform that exemplifies the power of scalability and technological innovation. Powered by Shopify and Storyblok, and with the support of a dedicated technical partner Zinzo, Supplement Hub Asia is designed to offer a fully localised shopping experience, including localised payment options and language support, tailored specifically for the Asian audience.
With the assistance of the local team consisting of Raymond and Jason in sales, and Kitty in marketing, Functional Nutrition Group is dedicated to ensuring that every aspect of Supplement Hub Asia is perfectly aligned with the expectations and preferences of its Asian customers. From translating over 2,000 products into Traditional Chinese within the first week of its launch to employing advanced AI technologies like ChatGPT for optimization, the platform is a testament to the company's innovative approach and commitment to the region.
The decision to utilise a two-warehouse strategy further highlights its adaptive approach, ensuring that customers have access to a broad range of products with competitive shipping options. This setup caters to the immediate needs of the market but also sets the stage for a more tailored and efficient logistics model in the future.
Reflecting on the launch, R. van Hunsel, CEO Functional Nutrition Group remarked, “Venturing into the Asian Pacific region has been a vision fueled by personal ambition and foresight. The success we’ve seen in just the first week is a clear indication that we’re on the right path.” He adds, “Our mission to become the most trusted nutraceutical company in the world drives every decision we make. The launch of Supplement Hub in the Asian Pacific region is a testament to our commitment to quality, innovation, and customer trust. We are confident to see the positive impact of our efforts and look forward to continuing our journey towards global recognition and trust.”
As Supplement Hub Asia gains momentum, Functional Nutrition Group’s focus will shift towards amplifying its presence through strategic marketing and sales initiatives tailored for the Asian market. With an expert team on the ground, the company is well-positioned to explore new opportunities for growth and to solidify its presence as a leader in the nutraceuticals space in Asia.
Over Functional Nutrition Group | Certified B Corporation
Functional Nutrition is a leading provider of premium health and wellness products, dedicated to offering high-quality supplements and exceptional customer service. Headquartered in the Netherlands and Taiwan, the company is on a mission to become the most trusted natural health partner worldwide. Harnessing the power of natural healing, Functional Nutrition envisions a future where people live healthier and more active lives.
Founded in the United Kingdom - 2007 by David Brassey, a practitioner of nutrition and functional medicine, the company's vision was to offer supplements that not only provide therapeutic benefits but also meet stringent industry standards. Over the years, the company's human-centric approach and commitment to quality and optimal health have propelled them beyond the United Kingdom, onto the global stage.
